Employer and Talent Branding
From the most risk averse, to those that like to live on the edge, everyone we’ve spoken to wishes they’d been invited to work for Apple when it was still based in Steve Jobs’ parents home… or had the call from Mark Zuckerberg to go to the Harvard dormitory room that saw the birth of Facebook. But at the time, people famously turned down both options…
Candidates don’t want to go to a company, if they don’t know what it will be like to work there (it’s quoted as the #one obstacle). As a result, many great mid size businesses and smaller – particularly start-ups – don’t get to cherry pick their talent
Having been in the recruitment industry since the late 90’s (we joined as children), Mark and I would say almost everything to do with talent attraction, is to be found in the way a company presents itself – and how it acts before, during and after the recruitment process
We’ve seen small companies secure staff who’ve walked away from offers at Google… and we’ve seen organisations manage the process so badly, we’re surprised they’ve got any staff at all
How do you get your message out?
There are two key ways that dovetail together beautifully to provide an attractive proposition to anyone you want to hire
Employer Branding
We know we frequently refer back to dating. The truth is building new relationships from stranger up is often the same, irrespective of the circumstances
You wouldn’t go on a first date in your oldest, tattiest clothes. Equally you don’t want to show potential hires your worst ‘look’ either. If you’re a modern innovative company and you treat your people like, well… people, then the whole of your attraction through to recruitment process needs to reflect that
There is a great quote Mark can testify I refer to a lot. A few people have been credited with saying it, including Derek Sivers:
How you do anything is how you do everything
People will assume how you behave before and during the recruitment process is how you behave after they’re hired. So how can you portray yourself in the best possible light, that has potential hires knocking on your door?
There are multiple ways. Our favourite can be summed up in one word – like New York, so good we will say it twice – video. VIDEO!
Let us help you put together a video series that can be spread throughout your own media channels and get the bait out there that will land the fish you’re trying to catch
Talent branding
We all love to read a good Amazon review or check out feedback on places like TripAdvisor. New hires are no different. Testimony speaks 3x louder than anything you’re saying about yourself
AKA: You need to get your current employees to bang your drum too
Again this is an area that can be maximised in multiple ways, but lends itself perfectly to video. Get your team talking about the kind of people they are and what it’s really like to work for you – and watch your talent attraction results change
Interesting Stats
72% of recruiting leaders worldwide agreed that employer brand has a significant impact on hiring
59% of recruiting leaders worldwide are investing more in employer brand
28% reduction in the organisation’s turnover, because you attract and secure better hires
50% reduction in the cost-per-hire
50% more qualified applicants will be attracted to apply and ultimately work for you
75% of job seekers consider an employer’s brand before even applying for a job
1-2x faster time to hire
Data sourced from LinkedIn